Gabriel Weinberg, the man who started DDG, wants you to understand why you should care about stored search history. Wouldn't it be nice to use a quality search engine that takes privacy seriously by default? DuckDuckGo (DDG) uses no browser cookies, does not save your search in a personally identifiable way, and does not send your search terms to the sites you click on. Every time you run a search on Google or Bing, there is search leakage your search terms and personally identifiable information like your IP address and unique User Agent are stored by the search engines and then passed to the sites you click on after searching.
We all know that Bing and Google search engines automatically track us, since they have a vested interest in delivering ads.
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